{"id":7540,"date":"2026-11-04T16:03:45","date_gmt":"2026-11-04T19:03:45","guid":{"rendered":"https:\/\/a1pack.com.ar\/homepage\/?p=7540"},"modified":"2026-11-04T16:03:45","modified_gmt":"2026-11-04T19:03:45","slug":"pizza-box-advertising-campaign","status":"publish","type":"post","link":"https:\/\/a1pack.com.ar\/homepage\/pizza-box-advertising-campaign\/","title":{"rendered":"Pizza Box Advertising Campaign"},"content":{"rendered":"\n\n<nav aria-label=\"Language\" style=\"display:flex;justify-content:flex-end;gap:8px;padding:10px 20px;flex-wrap:wrap;\">\n<a href=\"https:\/\/a1pack.com.ar\/homepage\/campana-publicitaria-cajas-de-pizza\/\" lang=\"es\" hreflang=\"es\" style=\"display:inline-block;padding:7px 14px;border:1px solid #192a3d;border-radius:8px;text-decoration:none;background:#fff;color:#192a3d;\">Espa\u00f1ol<\/a>\n<a href=\"https:\/\/a1pack.com.ar\/homepage\/pizza-box-advertising-campaign\/\" lang=\"en\" hreflang=\"en\" aria-current=\"page\" style=\"display:inline-block;padding:7px 14px;border:1px solid #192a3d;border-radius:8px;text-decoration:none;background:#192a3d;color:#fff;\">English<\/a>\n<\/nav>\n\n\n\n\n<div class=\"wp-block-cover alignfull is-light\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0;min-height:727px;aspect-ratio:unset;\"><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/cajas-de-pizza.mp4\" poster=\"https:\/\/a1pack.com.ar\/wp-content\/uploads\/2025\/12\/poster-desarrollo.jpg\" data-object-fit=\"cover\"><\/video><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-40 has-background-dim\" style=\"background-color:#FFF\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-container-core-cover-is-layout-3abeee1b wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:2.4rem;padding-bottom:2.4rem\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-01e04ab6 wp-block-columns-is-layout-flex\" style=\"border-bottom-color:#ffffff1a;border-bottom-style:solid;border-bottom-width:1px;margin-bottom:3.7rem;padding-bottom:4rem\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-palette-color-4-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\" style=\"margin-bottom:15px;font-style:normal;font-weight:500\">REAL PROJECT \u00b7 INDUSTRIAL DESIGN, PACKAGING AND ADVERTISING<\/p>\n\n\n\n<h2 id=\"from-idea-to-object\" class=\"wp-block-heading o-typing-delay-100ms has-palette-color-4-color has-text-color has-link-color has-x-large-font-size\">A pizza box that brought advertising into homes<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7476_5802e6-9e, .wp-block-kadence-advancedheading.kt-adv-heading7476_5802e6-9e[data-kb-block=\"kb-adv-heading7476_5802e6-9e\"]{font-size:var(--global-kb-font-size-sm, 0.9rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7476_5802e6-9e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7476_5802e6-9e[data-kb-block=\"kb-adv-heading7476_5802e6-9e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7476_5802e6-9e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7476_5802e6-9e[data-kb-block=\"kb-adv-heading7476_5802e6-9e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h1 class=\"kt-adv-heading7476_5802e6-9e has-black-color has-text-color has-link-color has-medium-font-size wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7476_5802e6-9e\">Pizza box advertising campaign: design and distribution<\/h1>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7476_05eab6-ea, .wp-block-kadence-advancedheading.kt-adv-heading7476_05eab6-ea[data-kb-block=\"kb-adv-heading7476_05eab6-ea\"]{font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7476_05eab6-ea mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7476_05eab6-ea[data-kb-block=\"kb-adv-heading7476_05eab6-ea\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7476_05eab6-ea img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7476_05eab6-ea[data-kb-block=\"kb-adv-heading7476_05eab6-ea\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading7476_05eab6-ea has-black-color has-text-color has-link-color has-medium-font-size wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7476_05eab6-ea\">How could advertising reach a home instead of being discarded in the street? We designed pizza boxes that connected advertisers, pizzerias and consumers through an existing delivery network.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-37919191 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-background-color has-text-color has-background has-link-color has-custom-font-size wp-element-button\" href=\"#caso-publicidad-cajas-pizza\" style=\"border-radius:8px;color:#101010;padding-top:15px;padding-right:25px;padding-bottom:15px;padding-left:25px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.313), 18px);font-style:normal;font-weight:600\">Explore the case study<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background has-link-color has-border-color has-custom-font-size wp-element-button\" href=\"#contacto-desarrollo\" style=\"border-color:#fefefe;border-width:2px;border-radius:8px;padding-top:13px;padding-right:25px;padding-bottom:13px;padding-left:25px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.313), 18px);font-style:normal;font-weight:600\">Discuss my project<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<!-- Datos estructurados: gestionar desde Yoast SEO cuando se defina la URL permanente. -->\n\n\n\n<section id=\"introduccion-casos\" aria-label=\"Introduction to A1Pack product development case studies\">\n\n\n\n<\/section>\n\n\n\n<style id=\"a1pack-pizza-anchura-completa\">\n\/* A1Pack: el tema limita las entradas a una columna central estrecha.\n   Estas tres secciones se expanden al ancho del navegador sin modificar\n   la maqueta de dos columnas ni los anchos internos propios de Kadence. *\/\n#caso-publicidad-cajas-pizza,\n#mas-casos,\n#capacidades {\n  box-sizing: border-box;\n  position: relative;\n  width: 100vw !important;\n  max-width: 100vw !important;\n  margin-left: calc(50% - 50vw) !important;\n  margin-right: calc(50% - 50vw) !important;\n}\n\n\/* La estructura de Gutenberg\/Kadence puede incluir un contenedor con\n   max-width heredado del tema: evitar el l\u00edmite estrecho de la entrada. *\/\n#caso-publicidad-cajas-pizza > .wp-block-kadence-rowlayout,\n#mas-casos > .wp-block-kadence-rowlayout,\n#capacidades > .wp-block-kadence-rowlayout {\n  box-sizing: border-box;\n  width: 100% !important;\n  max-width: 100% !important;\n  margin-left: auto !important;\n  margin-right: auto !important;\n}\n\n\/* L\u00edmite de lectura de 1600px, centrado DENTRO de la secci\u00f3n a ancho total. *\/\n#caso-publicidad-cajas-pizza .kt-row-column-wrap,\n#mas-casos .kt-row-column-wrap,\n#capacidades .kt-row-column-wrap {\n  box-sizing: border-box;\n  width: 100%;\n  max-width: 1600px !important;\n  margin-left: auto !important;\n  margin-right: auto !important;\n}\n\n\/* Mantener las columnas flexibles en pantallas peque\u00f1as. *\/\n#caso-publicidad-cajas-pizza .wp-block-column,\n#mas-casos .wp-block-column,\n#capacidades .wp-block-column { min-width: 0; }\n<\/style>\n\n\n\n<section id=\"caso-publicidad-cajas-pizza\" aria-label=\"Pizza box advertising development case study\">\n\n\n<style>.kb-row-layout-id7476_b5b42c-ab > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7476_b5b42c-ab > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7476_b5b42c-ab > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1600px;margin-left:auto;margin-right:auto;padding-top:80px;padding-right:30px;padding-bottom:40px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7476_b5b42c-ab > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7476_b5b42c-ab > .kt-row-column-wrap{padding-top:60px;padding-right:24px;padding-bottom:35px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7476_b5b42c-ab > .kt-row-column-wrap{padding-top:45px;padding-right:18px;padding-bottom:30px;padding-left:18px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7476_b5b42c-ab alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7476_6532c7-e4 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column7476_6532c7-e4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7476_6532c7-e4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7476_6532c7-e4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7476_6532c7-e4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7476_6532c7-e4{position:relative;}@media all and (max-width: 1024px){.kadence-column7476_6532c7-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7476_6532c7-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7476_6532c7-e4\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7476_5139ed-ab, .wp-block-kadence-advancedheading.kt-adv-heading7476_5139ed-ab[data-kb-block=\"kb-adv-heading7476_5139ed-ab\"]{margin-top:0px;margin-right:0px;margin-bottom:14px;margin-left:0px;text-align:center;font-size:14px;font-weight:600;font-style:normal;text-transform:uppercase;letter-spacing:2px;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading7476_5139ed-ab mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7476_5139ed-ab[data-kb-block=\"kb-adv-heading7476_5139ed-ab\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7476_5139ed-ab img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7476_5139ed-ab[data-kb-block=\"kb-adv-heading7476_5139ed-ab\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading7476_5139ed-ab, .wp-block-kadence-advancedheading.kt-adv-heading7476_5139ed-ab[data-kb-block=\"kb-adv-heading7476_5139ed-ab\"]{font-size:14px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading7476_5139ed-ab, .wp-block-kadence-advancedheading.kt-adv-heading7476_5139ed-ab[data-kb-block=\"kb-adv-heading7476_5139ed-ab\"]{font-size:13px;}}<\/style>\n<h2 class=\"kt-adv-heading7476_5139ed-ab has-theme-palette-3-color has-text-color wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7476_5139ed-ab\">DEVELOPMENT CASE STUDY \u00b7 ADVERTISING PACKAGING<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7476_f319d3-81, .wp-block-kadence-advancedheading.kt-adv-heading7476_f319d3-81[data-kb-block=\"kb-adv-heading7476_f319d3-81\"]{margin-top:0px;margin-right:0px;margin-bottom:18px;margin-left:0px;text-align:center;font-size:44px;line-height:1.12em;font-weight:600;font-style:normal;color:var(--global-palette1, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading7476_f319d3-81 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7476_f319d3-81[data-kb-block=\"kb-adv-heading7476_f319d3-81\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7476_f319d3-81 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7476_f319d3-81[data-kb-block=\"kb-adv-heading7476_f319d3-81\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading7476_f319d3-81, .wp-block-kadence-advancedheading.kt-adv-heading7476_f319d3-81[data-kb-block=\"kb-adv-heading7476_f319d3-81\"]{font-size:38px;line-height:1.15em;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading7476_f319d3-81, .wp-block-kadence-advancedheading.kt-adv-heading7476_f319d3-81[data-kb-block=\"kb-adv-heading7476_f319d3-81\"]{font-size:31px;line-height:1.18em;}}<\/style>\n<h2 class=\"kt-adv-heading7476_f319d3-81 has-theme-palette-1-color has-text-color wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7476_f319d3-81\"><strong>When a pizza box becomes an advertising medium<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7476_c2bd48-45, .wp-block-kadence-advancedheading.kt-adv-heading7476_c2bd48-45[data-kb-block=\"kb-adv-heading7476_c2bd48-45\"]{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;text-align:center;font-size:20px;line-height:1.6em;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7476_c2bd48-45 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7476_c2bd48-45[data-kb-block=\"kb-adv-heading7476_c2bd48-45\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7476_c2bd48-45 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7476_c2bd48-45[data-kb-block=\"kb-adv-heading7476_c2bd48-45\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading7476_c2bd48-45, .wp-block-kadence-advancedheading.kt-adv-heading7476_c2bd48-45[data-kb-block=\"kb-adv-heading7476_c2bd48-45\"]{font-size:19px;line-height:1.6em;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading7476_c2bd48-45, .wp-block-kadence-advancedheading.kt-adv-heading7476_c2bd48-45[data-kb-block=\"kb-adv-heading7476_c2bd48-45\"]{font-size:17px;line-height:1.65em;}}<\/style>\n<p class=\"kt-adv-heading7476_c2bd48-45 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7476_c2bd48-45\">In 2011, around the Copa Am\u00e9rica, we worked on a campaign for car dealerships. We developed a pizza box advertising system as an alternative to flyers that could quickly be discarded: a medium delivered to homes, with a useful function and a new space for communication.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id7476_69567e-22 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7476_69567e-22 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7476_69567e-22 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1600px;margin-left:auto;margin-right:auto;padding-top:16px;padding-right:30px;padding-bottom:16px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7476_69567e-22 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7476_69567e-22 > .kt-row-column-wrap{padding-top:14px;padding-right:24px;padding-bottom:14px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7476_69567e-22 > .kt-row-column-wrap{padding-top:10px;padding-right:16px;padding-bottom:10px;padding-left:16px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7476_69567e-22 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7476_3e95fb-ea > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column7476_3e95fb-ea > .kt-inside-inner-col,.kadence-column7476_3e95fb-ea > .kt-inside-inner-col:before{border-top-left-radius:18px;border-top-right-radius:18px;border-bottom-right-radius:18px;border-bottom-left-radius:18px;}.kadence-column7476_3e95fb-ea > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7476_3e95fb-ea > .kt-inside-inner-col{flex-direction:column;}.kadence-column7476_3e95fb-ea > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7476_3e95fb-ea > .kt-inside-inner-col{background-color:#f4f6f8;}.kadence-column7476_3e95fb-ea > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7476_3e95fb-ea{position:relative;}@media all and (max-width: 1024px){.kadence-column7476_3e95fb-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7476_3e95fb-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7476_3e95fb-ea\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-columns are-vertically-aligned-stretch is-layout-flex wp-container-core-columns-is-layout-ed637858 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1103\" height=\"653\" src=\"https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/Captura2.jpg\" alt=\"\" class=\"wp-image-7481\" title=\"Research and requirements analysis\" srcset=\"https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/Captura2.jpg 1103w, https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/Captura2-300x178.jpg 300w, https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/Captura2-767x454.jpg 767w, https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/Captura2-1024x606.jpg 1024w\" sizes=\"(max-width: 1103px) 100vw, 1103px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:48px;padding-right:52px;padding-bottom:48px;padding-left:52px;flex-basis:52%\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7476_ae09f4-66, .wp-block-kadence-advancedheading.kt-adv-heading7476_ae09f4-66[data-kb-block=\"kb-adv-heading7476_ae09f4-66\"]{margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;font-size:15px;font-weight:600;font-style:normal;letter-spacing:2px;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading7476_ae09f4-66 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7476_ae09f4-66[data-kb-block=\"kb-adv-heading7476_ae09f4-66\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7476_ae09f4-66 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7476_ae09f4-66[data-kb-block=\"kb-adv-heading7476_ae09f4-66\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading7476_ae09f4-66, .wp-block-kadence-advancedheading.kt-adv-heading7476_ae09f4-66[data-kb-block=\"kb-adv-heading7476_ae09f4-66\"]{font-size:15px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading7476_ae09f4-66, .wp-block-kadence-advancedheading.kt-adv-heading7476_ae09f4-66[data-kb-block=\"kb-adv-heading7476_ae09f4-66\"]{font-size:13px;}}<\/style>\n<h2 class=\"kt-adv-heading7476_ae09f4-66 has-theme-palette-3-color has-text-color wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7476_ae09f4-66\">01 \/ 04<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7476_d3dbc9-14, .wp-block-kadence-advancedheading.kt-adv-heading7476_d3dbc9-14[data-kb-block=\"kb-adv-heading7476_d3dbc9-14\"]{margin-top:0px;margin-right:0px;margin-bottom:18px;margin-left:0px;font-size:34px;line-height:1.15em;font-weight:600;font-style:normal;color:var(--global-palette1, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading7476_d3dbc9-14 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7476_d3dbc9-14[data-kb-block=\"kb-adv-heading7476_d3dbc9-14\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7476_d3dbc9-14 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7476_d3dbc9-14[data-kb-block=\"kb-adv-heading7476_d3dbc9-14\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading7476_d3dbc9-14, .wp-block-kadence-advancedheading.kt-adv-heading7476_d3dbc9-14[data-kb-block=\"kb-adv-heading7476_d3dbc9-14\"]{font-size:30px;line-height:1.15em;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading7476_d3dbc9-14, .wp-block-kadence-advancedheading.kt-adv-heading7476_d3dbc9-14[data-kb-block=\"kb-adv-heading7476_d3dbc9-14\"]{font-size:26px;line-height:1.2em;}}<\/style>\n<h2 class=\"kt-adv-heading7476_d3dbc9-14 has-theme-palette-1-color has-text-color wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7476_d3dbc9-14\">01 \u00b7 The challenge: getting advertising to its destination<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:24px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.313), 18px);line-height:1.65\">Local advertising was usually distributed through flyers, many of which were discarded before anyone paid attention to the message. We asked what object entered homes, was welcomed with interest and was used when people gathered. The answer was a pizza box: everyday packaging that could gain an advertising function while retaining its original usefulness.<\/p>\n\n\n\n<ul style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.156), 16px);line-height:1.65\" class=\"wp-block-list is-style-checkmark-list\">\n<li><strong>Initial requirement:<\/strong> communicate dealership promotions to audiences in specific areas.<\/li>\n\n\n\n<li><strong>Design problem:<\/strong> find a medium that would remain in use long enough to communicate its message.<\/li>\n\n\n\n<li><strong>Opportunity:<\/strong> use pizza distribution to deliver advertising directly to homes.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id7476_8baea0-69 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7476_8baea0-69 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7476_8baea0-69 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1600px;margin-left:auto;margin-right:auto;padding-top:16px;padding-right:30px;padding-bottom:16px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7476_8baea0-69 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7476_8baea0-69 > .kt-row-column-wrap{padding-top:14px;padding-right:24px;padding-bottom:14px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7476_8baea0-69 > .kt-row-column-wrap{padding-top:10px;padding-right:16px;padding-bottom:10px;padding-left:16px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7476_8baea0-69 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7476_067923-d0 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column7476_067923-d0 > .kt-inside-inner-col,.kadence-column7476_067923-d0 > .kt-inside-inner-col:before{border-top-left-radius:18px;border-top-right-radius:18px;border-bottom-right-radius:18px;border-bottom-left-radius:18px;}.kadence-column7476_067923-d0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7476_067923-d0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7476_067923-d0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7476_067923-d0 > .kt-inside-inner-col{background-color:#ffffff;}.kadence-column7476_067923-d0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7476_067923-d0{position:relative;}@media all and (max-width: 1024px){.kadence-column7476_067923-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7476_067923-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7476_067923-d0\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-columns are-vertically-aligned-stretch is-layout-flex wp-container-core-columns-is-layout-ed637858 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:48px;padding-right:52px;padding-bottom:48px;padding-left:52px;flex-basis:52%\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7476_5ae478-5b, .wp-block-kadence-advancedheading.kt-adv-heading7476_5ae478-5b[data-kb-block=\"kb-adv-heading7476_5ae478-5b\"]{margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;font-size:15px;font-weight:600;font-style:normal;letter-spacing:2px;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading7476_5ae478-5b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7476_5ae478-5b[data-kb-block=\"kb-adv-heading7476_5ae478-5b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7476_5ae478-5b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7476_5ae478-5b[data-kb-block=\"kb-adv-heading7476_5ae478-5b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading7476_5ae478-5b, .wp-block-kadence-advancedheading.kt-adv-heading7476_5ae478-5b[data-kb-block=\"kb-adv-heading7476_5ae478-5b\"]{font-size:15px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading7476_5ae478-5b, .wp-block-kadence-advancedheading.kt-adv-heading7476_5ae478-5b[data-kb-block=\"kb-adv-heading7476_5ae478-5b\"]{font-size:13px;}}<\/style>\n<h2 class=\"kt-adv-heading7476_5ae478-5b has-theme-palette-3-color has-text-color wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7476_5ae478-5b\">02 \/ 04<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7476_0859a9-ab, .wp-block-kadence-advancedheading.kt-adv-heading7476_0859a9-ab[data-kb-block=\"kb-adv-heading7476_0859a9-ab\"]{margin-top:0px;margin-right:0px;margin-bottom:18px;margin-left:0px;font-size:34px;line-height:1.15em;font-weight:600;font-style:normal;color:var(--global-palette1, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading7476_0859a9-ab mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7476_0859a9-ab[data-kb-block=\"kb-adv-heading7476_0859a9-ab\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7476_0859a9-ab img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7476_0859a9-ab[data-kb-block=\"kb-adv-heading7476_0859a9-ab\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading7476_0859a9-ab, .wp-block-kadence-advancedheading.kt-adv-heading7476_0859a9-ab[data-kb-block=\"kb-adv-heading7476_0859a9-ab\"]{font-size:30px;line-height:1.15em;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading7476_0859a9-ab, .wp-block-kadence-advancedheading.kt-adv-heading7476_0859a9-ab[data-kb-block=\"kb-adv-heading7476_0859a9-ab\"]{font-size:26px;line-height:1.2em;}}<\/style>\n<h2 class=\"kt-adv-heading7476_0859a9-ab has-theme-palette-1-color has-text-color wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7476_0859a9-ab\">02 \u00b7 The concept: connecting brands, pizzerias and homes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:24px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.313), 18px);line-height:1.65\">We designed a model connecting three participants through one product. The advertiser funded communication on the packaging; the pizzeria received better-presented boxes at a reduced cost; and consumers received their usual orders with a message visible while they ate. The campaign used existing delivery routes, without requiring a new distribution network.<\/p>\n\n\n\n<ul style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.156), 16px);line-height:1.65\" class=\"wp-block-list is-style-checkmark-list\">\n<li><strong>For brands:<\/strong> an advertising medium targeted by the area served by each pizzeria.<\/li>\n\n\n\n<li><strong>For pizzerias:<\/strong> higher-quality packaging at a lower cost for everyday operations.<\/li>\n\n\n\n<li><strong>For consumers:<\/strong> a message delivered to their home alongside an actual consumption experience.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-image7476_b2d7fb-e7 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image7476_b2d7fb-e7 size-full\"><img decoding=\"async\" width=\"1448\" height=\"1086\" src=\"https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/cajas-de-pizza.png\" alt=\"\" class=\"kb-img wp-image-7486\" srcset=\"https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/cajas-de-pizza.png 1448w, https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/cajas-de-pizza-300x225.png 300w, https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/cajas-de-pizza-768x576.png 768w, https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/cajas-de-pizza-1024x768.png 1024w\" sizes=\"(max-width: 1448px) 100vw, 1448px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id7476_7cbd30-ca > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id7476_7cbd30-ca > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id7476_7cbd30-ca > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1600px;margin-left:auto;margin-right:auto;padding-top:16px;padding-right:30px;padding-bottom:16px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7476_7cbd30-ca > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7476_7cbd30-ca > .kt-row-column-wrap{padding-top:14px;padding-right:24px;padding-bottom:14px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7476_7cbd30-ca > .kt-row-column-wrap{padding-top:10px;padding-right:16px;padding-bottom:10px;padding-left:16px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7476_7cbd30-ca alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column7476_2c0716-03 > .kt-inside-inner-col{display:flex;}.kadence-column7476_2c0716-03 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column7476_2c0716-03 > .kt-inside-inner-col,.kadence-column7476_2c0716-03 > .kt-inside-inner-col:before{border-top-left-radius:18px;border-top-right-radius:18px;border-bottom-right-radius:18px;border-bottom-left-radius:18px;}.kadence-column7476_2c0716-03 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7476_2c0716-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column7476_2c0716-03 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column7476_2c0716-03{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column7476_2c0716-03{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column7476_2c0716-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column7476_2c0716-03 > .kt-inside-inner-col{background-color:#f4f6f8;}.kadence-column7476_2c0716-03 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7476_2c0716-03{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column7476_2c0716-03{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column7476_2c0716-03{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column7476_2c0716-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column7476_2c0716-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column7476_2c0716-03{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column7476_2c0716-03{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column7476_2c0716-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column7476_2c0716-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7476_2c0716-03\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-columns are-vertically-aligned-stretch is-layout-flex wp-container-core-columns-is-layout-ed637858 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1448\" height=\"1086\" src=\"https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/caja-pizza-cartulina.png\" alt=\"\" class=\"wp-image-7489\" title=\"Physical and functional prototypes\" srcset=\"https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/caja-pizza-cartulina.png 1448w, https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/caja-pizza-cartulina-300x225.png 300w, https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/caja-pizza-cartulina-768x576.png 768w, https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/caja-pizza-cartulina-1024x768.png 1024w\" sizes=\"(max-width: 1448px) 100vw, 1448px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:48px;padding-right:52px;padding-bottom:48px;padding-left:52px;flex-basis:52%\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7476_be058e-71, .wp-block-kadence-advancedheading.kt-adv-heading7476_be058e-71[data-kb-block=\"kb-adv-heading7476_be058e-71\"]{margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;font-size:15px;font-weight:600;font-style:normal;letter-spacing:2px;color:var(--global-palette3, #1A202C);}.wp-block-kadence-advancedheading.kt-adv-heading7476_be058e-71 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7476_be058e-71[data-kb-block=\"kb-adv-heading7476_be058e-71\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7476_be058e-71 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7476_be058e-71[data-kb-block=\"kb-adv-heading7476_be058e-71\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading7476_be058e-71, .wp-block-kadence-advancedheading.kt-adv-heading7476_be058e-71[data-kb-block=\"kb-adv-heading7476_be058e-71\"]{font-size:15px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading7476_be058e-71, .wp-block-kadence-advancedheading.kt-adv-heading7476_be058e-71[data-kb-block=\"kb-adv-heading7476_be058e-71\"]{font-size:13px;}}<\/style>\n<h2 class=\"kt-adv-heading7476_be058e-71 has-theme-palette-3-color has-text-color wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7476_be058e-71\">03 \/ 04<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7476_0d3424-a3, .wp-block-kadence-advancedheading.kt-adv-heading7476_0d3424-a3[data-kb-block=\"kb-adv-heading7476_0d3424-a3\"]{margin-top:0px;margin-right:0px;margin-bottom:18px;margin-left:0px;font-size:34px;line-height:1.15em;font-weight:600;font-style:normal;color:var(--global-palette1, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading7476_0d3424-a3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7476_0d3424-a3[data-kb-block=\"kb-adv-heading7476_0d3424-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7476_0d3424-a3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7476_0d3424-a3[data-kb-block=\"kb-adv-heading7476_0d3424-a3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading7476_0d3424-a3, .wp-block-kadence-advancedheading.kt-adv-heading7476_0d3424-a3[data-kb-block=\"kb-adv-heading7476_0d3424-a3\"]{font-size:30px;line-height:1.15em;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading7476_0d3424-a3, .wp-block-kadence-advancedheading.kt-adv-heading7476_0d3424-a3[data-kb-block=\"kb-adv-heading7476_0d3424-a3\"]{font-size:26px;line-height:1.2em;}}<\/style>\n<h2 class=\"kt-adv-heading7476_0d3424-a3 has-theme-palette-1-color has-text-color wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7476_0d3424-a3\">03 \u00b7 Packaging development, graphics and production<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-bottom:24px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.313), 18px);line-height:1.65\">To realise the proposal, we developed a proprietary box design measuring 320 \u00d7 320 \u00d7 40 mm, with a microcorrugated cardboard base and a coated paperboard lid. This combination met two requirements: containing and transporting the pizza, and providing a suitable surface for photographic-quality advertising images. We incorporated full-colour printing and a clear protective varnish, alongside graphic proposals featuring vehicles, promotions and discount coupons.<\/p>\n\n\n\n<ul style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.156), 16px);line-height:1.65\" class=\"wp-block-list is-style-checkmark-list\">\n<li><strong>Structure:<\/strong> a microcorrugated cardboard base and coated paperboard lid designed for food-service use.<\/li>\n\n\n\n<li><strong>Graphics:<\/strong> photographic-quality full-colour printing and clear protective varnish.<\/li>\n\n\n\n<li><strong>Campaign:<\/strong> advertising pieces for car dealerships featuring vehicle images and promotions.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id7476_123478-12 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7476_123478-12 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7476_123478-12 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1600px;margin-left:auto;margin-right:auto;padding-top:16px;padding-right:30px;padding-bottom:80px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7476_123478-12 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7476_123478-12 > .kt-row-column-wrap{padding-top:14px;padding-right:24px;padding-bottom:60px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7476_123478-12 > .kt-row-column-wrap{padding-top:10px;padding-right:16px;padding-bottom:45px;padding-left:16px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7476_123478-12 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7476_679052-3a > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column7476_679052-3a > .kt-inside-inner-col,.kadence-column7476_679052-3a > .kt-inside-inner-col:before{border-top-left-radius:18px;border-top-right-radius:18px;border-bottom-right-radius:18px;border-bottom-left-radius:18px;}.kadence-column7476_679052-3a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7476_679052-3a > .kt-inside-inner-col{flex-direction:column;}.kadence-column7476_679052-3a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7476_679052-3a > .kt-inside-inner-col{background-color:#192a3d;}.kadence-column7476_679052-3a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7476_679052-3a{position:relative;}@media all and (max-width: 1024px){.kadence-column7476_679052-3a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7476_679052-3a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7476_679052-3a\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-ed637858 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:48px;padding-right:52px;padding-bottom:48px;padding-left:52px;flex-basis:52%\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7476_45c66d-c8, .wp-block-kadence-advancedheading.kt-adv-heading7476_45c66d-c8[data-kb-block=\"kb-adv-heading7476_45c66d-c8\"]{margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;font-size:15px;font-weight:600;font-style:normal;letter-spacing:2px;color:var(--global-palette7, #EDF2F7);}.wp-block-kadence-advancedheading.kt-adv-heading7476_45c66d-c8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7476_45c66d-c8[data-kb-block=\"kb-adv-heading7476_45c66d-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7476_45c66d-c8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7476_45c66d-c8[data-kb-block=\"kb-adv-heading7476_45c66d-c8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading7476_45c66d-c8, .wp-block-kadence-advancedheading.kt-adv-heading7476_45c66d-c8[data-kb-block=\"kb-adv-heading7476_45c66d-c8\"]{font-size:15px;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading7476_45c66d-c8, .wp-block-kadence-advancedheading.kt-adv-heading7476_45c66d-c8[data-kb-block=\"kb-adv-heading7476_45c66d-c8\"]{font-size:13px;}}<\/style>\n<h2 class=\"kt-adv-heading7476_45c66d-c8 has-theme-palette-7-color has-text-color wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7476_45c66d-c8\">04 \/ 04<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7476_9534e8-13, .wp-block-kadence-advancedheading.kt-adv-heading7476_9534e8-13[data-kb-block=\"kb-adv-heading7476_9534e8-13\"]{margin-top:0px;margin-right:0px;margin-bottom:18px;margin-left:0px;font-size:34px;line-height:1.15em;font-weight:600;font-style:normal;color:var(--global-palette8, #F7FAFC);}.wp-block-kadence-advancedheading.kt-adv-heading7476_9534e8-13 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7476_9534e8-13[data-kb-block=\"kb-adv-heading7476_9534e8-13\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7476_9534e8-13 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7476_9534e8-13[data-kb-block=\"kb-adv-heading7476_9534e8-13\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading7476_9534e8-13, .wp-block-kadence-advancedheading.kt-adv-heading7476_9534e8-13[data-kb-block=\"kb-adv-heading7476_9534e8-13\"]{font-size:30px;line-height:1.15em;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading7476_9534e8-13, .wp-block-kadence-advancedheading.kt-adv-heading7476_9534e8-13[data-kb-block=\"kb-adv-heading7476_9534e8-13\"]{font-size:26px;line-height:1.2em;}}<\/style>\n<h2 class=\"kt-adv-heading7476_9534e8-13 has-theme-palette-8-color has-text-color wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7476_9534e8-13\">04 \u00b7 Production, distribution and outcome<\/h2>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#ffffff;margin-bottom:24px;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.313), 18px);line-height:1.65\">The development extended beyond printing boxes: it integrated structural design, graphic communication, manufacturing and coordination with pizzerias to distribute the packaging across areas of La Plata. For the campaign associated with the 2011 Copa Am\u00e9rica, we worked on proposals for automotive brands including Volkswagen, Fiat and Peugeot. The result was an unconventional advertising system that integrated communication into an established commercial chain.<\/p>\n\n\n\n<ul style=\"color:#ffffff;font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.156), 16px);line-height:1.65\" class=\"wp-block-list has-text-color\">\n<li><strong>Physical object:<\/strong> a customised pizza box combining food transport with brand communication.<\/li>\n\n\n\n<li><strong>Technical solution:<\/strong> structural design, printing, protective finishing and series production.<\/li>\n\n\n\n<li><strong>Distribution system:<\/strong> selecting pizzerias by area and supplying boxes for their regular delivery operations.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/caja-de-pizza-publicidad.png\" alt=\"\" class=\"wp-image-7492\" title=\"Technical preparation for production\" srcset=\"https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/caja-de-pizza-publicidad.png 1536w, https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/caja-de-pizza-publicidad-300x200.png 300w, https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/caja-de-pizza-publicidad-768x512.png 768w, https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/caja-de-pizza-publicidad-1024x683.png 1024w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<\/section>\n\n\n\n<section id=\"mas-casos\" aria-label=\"Other real product development case studies\">\n\n\n<style>.kadence-column7476_dca714-2f > .kt-inside-inner-col{padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kadence-column7476_dca714-2f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7476_dca714-2f > .kt-inside-inner-col{flex-direction:column;}.kadence-column7476_dca714-2f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7476_dca714-2f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7476_dca714-2f{position:relative;}@media all and (max-width: 1024px){.kadence-column7476_dca714-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column7476_dca714-2f, .kt-inside-inner-col > .kadence-column7476_dca714-2f:not(.specificity){margin-top:20px;margin-right:0px;margin-bottom:0px;margin-left:0px;}}@media all and (max-width: 767px){.kadence-column7476_dca714-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7476_dca714-2f inner-column-2 animated fadeIn o-anim-hover\"><div class=\"kt-inside-inner-col\"><style>.kadence-column7476_e3758d-26 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7476_e3758d-26 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7476_e3758d-26 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7476_e3758d-26 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7476_e3758d-26{position:relative;}@media all and (max-width: 1024px){.kadence-column7476_e3758d-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7476_e3758d-26 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7476_e3758d-26\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Does your campaign need more than a graphic design?<\/strong><br>Tell us what you need to communicate or manufacture. We can develop the object, its structure, materials, production and integration into a brand activity.<\/p>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id7476_d63abe-ba{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id7476_d63abe-ba > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7476_d63abe-ba > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7476_d63abe-ba > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1600px;margin-left:auto;margin-right:auto;padding-top:49px;padding-right:50px;padding-bottom:30px;padding-left:50px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7476_d63abe-ba{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;overflow:clip;isolation:isolate;}.kb-row-layout-id7476_d63abe-ba > .kt-row-layout-overlay{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-row-layout-id7476_d63abe-ba{background-color:var(--global-palette8, #F7FAFC);}.kb-row-layout-id7476_d63abe-ba > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7476_d63abe-ba > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id7476_d63abe-ba{margin-top:15px;margin-bottom:0px;}.kb-row-layout-id7476_d63abe-ba > .kt-row-column-wrap{padding-top:20px;padding-right:10px;padding-bottom:10px;padding-left:10px;grid-template-columns:minmax(0, 1fr);}}.kb-row-layout-id7476_d63abe-ba {box-shadow: 20px 20px 90px 0px rgba(27, 0, 79, 0.06);}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7476_d63abe-ba alignfull has-theme-palette8-background-color kt-row-has-bg kt-row-layout-inner kt-row-halign-left wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7476_36ec72-3c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7476_36ec72-3c > .kt-inside-inner-col{flex-direction:column;}.kadence-column7476_36ec72-3c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7476_36ec72-3c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7476_36ec72-3c{position:relative;}@media all and (max-width: 1024px){.kadence-column7476_36ec72-3c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7476_36ec72-3c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7476_36ec72-3c inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kadence-form-7476_86fd3f-76 .kb-form .kadence-blocks-form-field label .required{color:var(--global-palette1, #3182CE);}.kadence-form-7476_86fd3f-76 .kb-form .kadence-blocks-form-field .kb-text-style-field, .kadence-form-7476_86fd3f-76 .kb-form .kadence-blocks-form-field .kb-select-style-field{color:var(--global-palette6, #718096);font-size:16px;border-color:var(--global-palette7, #EDF2F7);}.kadence-form-7476_86fd3f-76 .kb-form .kadence-blocks-form-field > label{color:var(--global-palette3, #1A202C);font-size:16px;font-weight:bold;}.kadence-form-7476_86fd3f-76 .kb-form .kadence-blocks-form-field .kb-forms-submit{color:#FFFFFF;border-radius:8px;background:#192a3d;border-color:#192a3d;}.kadence-form-7476_86fd3f-76 .kb-form .kadence-blocks-form-field .kb-forms-submit:hover, .kadence-form-7476_86fd3f-76 .kb-form .kadence-blocks-form-field .kb-forms-submit:focus {color:#FFFFFF;border-color:#3A4F66;background:#3A4F66;}.kadence-form-7476_86fd3f-76 .kb-form .kadence-blocks-form-field 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id=\"kb_field_7476_86fd3f-76_1\" data-label=\"Email\" type=\"email\" placeholder=\"email@example.com\" value=\"\" data-type=\"email\" class=\"kb-field kb-text-style-field kb-email-field kb-field-1\" data-required=\"yes\" data-required-message=\"This field is required\"\/><\/div><div class=\"kadence-blocks-form-field kb-form-field-2 kb-field-desk-width-100 kb-input-size-medium\"><label for=\"kb_field_7476_86fd3f-76_2\">What do you need to develop?<span class=\"required\">*<\/span><\/label><select name=\"kb_field_2\" id=\"kb_field_7476_86fd3f-76_2\" data-label=\"What do you need to develop?\" type=\"select\" value=\"\" data-type=\"select\" class=\"kb-field kb-select-style-field kb-select-field kb-field-2\" data-required=\"yes\" data-required-message=\"Select an option\"><option value=\"\" disabled selected>Select the type of development<\/option><option value=\"nuevo-producto\">A new product from scratch<\/option><option value=\"mejora-producto\">Improve an existing product<\/option><option value=\"prototipo-funcional\">A functional prototype for validation<\/option><option value=\"problema-tecnico\">Solve a technical problem<\/option><option value=\"rediseno-fabricacion\">Redesign to reduce manufacturing costs<\/option><option value=\"no-se\">I have an idea and need guidance<\/option><\/select><\/div><div class=\"kadence-blocks-form-field kb-form-field-3 kb-field-desk-width-100 kb-input-size-medium\"><label for=\"kb_field_7476_86fd3f-76_3\">Describe your idea, problem or requirements<span class=\"required\">*<\/span><\/label><textarea name=\"kb_field_3\" id=\"kb_field_7476_86fd3f-76_3\" data-label=\"Describe your idea, problem or requirements\" type=\"textarea\" placeholder=\"Tell us what you want to achieve, solve or manufacture. Include materials, estimated quantities and deadlines if known.\" data-type=\"textarea\" class=\"kb-field kb-text-style-field kb-textarea-field kb-field-3\" rows=\"6\" data-required=\"yes\" data-required-message=\"This field is required\"><\/textarea><\/div><input type=\"hidden\" name=\"_kb_form_id\" value=\"7476_86fd3f-76\"\/><input type=\"hidden\" name=\"_kb_form_post_id\" value=\"7540\"\/><input type=\"hidden\" name=\"action\" value=\"kb_process_ajax_submit\"\/><label class=\"kadence-verify-label\">Email<input class=\"kadence-blocks-field verify\" type=\"text\" name=\"_kb_verify_email\" autocomplete=\"new-password\" aria-hidden=\"true\" placeholder=\"Email\" tabindex=\"-1\" data-1p-ignore=\"true\" data-lpignore=\"true\" \/><\/label><div class=\"kadence-blocks-form-field kb-submit-field kb-field-desk-width-100\"><button class=\"kb-forms-submit button kb-button-size-large kb-button-width-auto\">Send product development enquiry<\/button><\/div><\/form><\/div>\n<noscript><div class=\"kadence-blocks-form-message kadence-blocks-form-warning\">Please enable JavaScript in your browser to submit the form<\/div><style>.kadence-form-7476_86fd3f-76 .kadence-blocks-form-field.kb-submit-field { display: none; }<\/style><\/noscript><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kb-row-layout-id7476_2f9233-c3 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7476_2f9233-c3 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7476_2f9233-c3 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1600px;margin-left:auto;margin-right:auto;padding-top:40px;padding-right:0px;padding-bottom:19px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7476_2f9233-c3 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7476_2f9233-c3 > .kt-row-column-wrap{max-width:700px;margin-left:auto;margin-right:auto;padding-top:70px;padding-right:0px;padding-bottom:70px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id7476_2f9233-c3{margin-top:80px;}.kb-row-layout-id7476_2f9233-c3 > .kt-row-column-wrap{padding-top:70px;padding-right:15px;padding-bottom:70px;padding-left:15px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7476_2f9233-c3 alignfull has-palette-color-8-background-color kt-row-has-bg wp-block-kadence-rowlayout kadence-row7001_f4f861-e2\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7476_9bac26-d3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7476_9bac26-d3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7476_9bac26-d3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7476_9bac26-d3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7476_9bac26-d3{position:relative;}@media all and (max-width: 1024px){.kadence-column7476_9bac26-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7476_9bac26-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7476_9bac26-d3\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">More product development case studies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Explore other A1Pack developments where design turns an initial need into a practical solution.<\/p>\n\n\n<style>.kb-posts-id-7476_a8be3f-c8 .entry.loop-entry .entry-header .entry-title{font-size:var(--global-kb-font-size-sm, 0.9rem);}.kb-posts-id-7476_a8be3f-c8 .kb-post-list-item{display:grid;}<\/style><ul class=\"wp-block-kadence-posts kb-posts kadence-posts-list kb-posts-id-7476_a8be3f-c8 content-wrap grid-cols kb-posts-style-boxed grid-sm-col-2 grid-lg-col-3 item-image-style-above\"><li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-7534 post type-post status-publish format-standard has-post-thumbnail hentry category-product-case-studies\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/a1pack.com.ar\/homepage\/modular-baskets-for-cargill\/\" aria-label=\"Modular Baskets for Cargill\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/10\/modular-encastre-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Modular Baskets for Cargill\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/a1pack.com.ar\/homepage\/category\/product-case-studies\/\" rel=\"category tag\">Product Case Studies<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/a1pack.com.ar\/homepage\/modular-baskets-for-cargill\/\" rel=\"bookmark\">Modular Baskets for Cargill<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>Espa\u00f1ol English DEVELOPMENT CASE STUDY A basket that became a logistics solution The requirement was to present a selection of representative products in a basket. At A1Pack, we examined what happened before delivery: transport by van, office storage, stacking and assembly by reception staff. This approach led to an interlocking modular system designed for the [&hellip;]<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/a1pack.com.ar\/homepage\/modular-baskets-for-cargill\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Modular Baskets for Cargill<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-7540 post type-post status-publish format-standard has-post-thumbnail hentry category-product-case-studies\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/a1pack.com.ar\/homepage\/pizza-box-advertising-campaign\/\" aria-label=\"Pizza Box Advertising Campaign\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/cajas-pizza-microcorrugado.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Pizza Box Advertising Campaign\" srcset=\"https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/cajas-pizza-microcorrugado.png 1536w, https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/cajas-pizza-microcorrugado-300x200.png 300w, https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/cajas-pizza-microcorrugado-1024x683.png 1024w, https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/cajas-pizza-microcorrugado-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/a1pack.com.ar\/homepage\/category\/product-case-studies\/\" rel=\"category tag\">Product Case Studies<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/a1pack.com.ar\/homepage\/pizza-box-advertising-campaign\/\" rel=\"bookmark\">Pizza Box Advertising Campaign<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>Espa\u00f1ol English DEVELOPMENT CASE STUDY \u00b7 ADVERTISING PACKAGING When a pizza box becomes an advertising medium In 2011, around the Copa Am\u00e9rica, we worked on a campaign for car dealerships. We developed a pizza box advertising system as an alternative to flyers that could quickly be discarded: a medium delivered to homes, with a useful [&hellip;]<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/a1pack.com.ar\/homepage\/pizza-box-advertising-campaign\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Pizza Box Advertising Campaign<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-7537 post type-post status-publish format-standard has-post-thumbnail hentry category-product-case-studies\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/a1pack.com.ar\/homepage\/alfajor-packaging-inspired-by-la-plata\/\" aria-label=\"Alfajor Packaging Inspired by La Plata\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/10\/alfaj.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Alfajor Packaging Inspired by La Plata\" srcset=\"https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/10\/alfaj.png 1672w, https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/10\/alfaj-300x169.png 300w, https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/10\/alfaj-1024x576.png 1024w, https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/10\/alfaj-768x432.png 768w, https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/10\/alfaj-1536x864.png 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/a1pack.com.ar\/homepage\/category\/product-case-studies\/\" rel=\"category tag\">Product Case Studies<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/a1pack.com.ar\/homepage\/alfajor-packaging-inspired-by-la-plata\/\" rel=\"bookmark\">Alfajor Packaging Inspired by La Plata<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>Espa\u00f1ol English DEVELOPMENT CASE STUDY \u00b7 ALFAJOR PACKAGING An alfajor box that becomes a city experience The brief began with a box for giving twelve alfajores to visitors to La Plata. A1Pack proposed going beyond the container: twelve individual cartons linked to city locations, with pop-up figures created through cutting and folding, each connected by [&hellip;]<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/a1pack.com.ar\/homepage\/alfajor-packaging-inspired-by-la-plata\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Alfajor Packaging Inspired by La Plata<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<li class=\"kb-post-list-item\">\n\t<article class=\"entry content-bg loop-entry post-7543 post type-post status-publish format-standard has-post-thumbnail hentry category-product-case-studies\">\n\t\t\t\t<a aria-hidden=\"true\" tabindex=\"-1\" role=\"presentation\" class=\"post-thumbnail kadence-thumbnail-ratio-2-3\" href=\"https:\/\/a1pack.com.ar\/homepage\/display-stands-for-the-fragata-libertad\/\" aria-label=\"Display Stands for the Fragata Libertad\">\n\t\t\t<div class=\"post-thumbnail-inner\">\n\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/exhibidor-fragata-libertad-detacada.png\" class=\"attachment-full size-full wp-post-image\" alt=\"Display Stands for the Fragata Libertad\" srcset=\"https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/exhibidor-fragata-libertad-detacada.png 1536w, https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/exhibidor-fragata-libertad-detacada-300x200.png 300w, https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/exhibidor-fragata-libertad-detacada-1024x683.png 1024w, https:\/\/a1pack.com.ar\/wp-content\/uploads\/2026\/11\/exhibidor-fragata-libertad-detacada-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t<\/div>\n\t\t<\/a><!-- .post-thumbnail -->\n\t\t\t\t<div class=\"entry-content-wrap\">\n\t\t\t<header class=\"entry-header\">\n\t\t<div class=\"entry-taxonomies\">\n\t\t<span class=\"category-links term-links category-style-normal\">\n\t\t\t<a href=\"https:\/\/a1pack.com.ar\/homepage\/category\/product-case-studies\/\" rel=\"category tag\">Product Case Studies<\/a>\t\t<\/span>\n\t<\/div><!-- .entry-taxonomies -->\n\t<h2 class=\"entry-title\"><a href=\"https:\/\/a1pack.com.ar\/homepage\/display-stands-for-the-fragata-libertad\/\" rel=\"bookmark\">Display Stands for the Fragata Libertad<\/a><\/h2>\t<div class=\"entry-meta entry-meta-divider-dot\">\n\t\t<\/div><!-- .entry-meta -->\n\t<\/header><!-- .entry-header -->\n\t<div class=\"entry-summary\">\n\t\t<p>Espa\u00f1ol English DEVELOPMENT CASE STUDY \u00b7 INSTITUTIONAL DISPLAY STANDS When a display stand becomes part of a ship\u2019s identity In March 2017, A1Pack developed brochure display stands for the PyMEs al Mundo programme, presented aboard the Fragata ARA Libertad. We drew on the sail training ship\u2019s sails, ropes and nautical tradition to create a demountable [&hellip;]<\/p>\n\t<\/div><!-- .entry-summary -->\n\t<footer class=\"entry-footer\">\n\t\t\t<div class=\"entry-actions\">\n\t\t\t<p class=\"more-link-wrap\">\n\t\t\t\t<a href=\"https:\/\/a1pack.com.ar\/homepage\/display-stands-for-the-fragata-libertad\/\" class=\"post-more-link\">\n\t\t\t\t\tRead More<span class=\"screen-reader-text\"> Display Stands for the Fragata Libertad<\/span><span class=\"kadence-svg-iconset svg-baseline\"><svg aria-hidden=\"true\" class=\"kadence-svg-icon kadence-arrow-right-alt-svg\" fill=\"currentColor\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"28\" viewBox=\"0 0 27 28\"><title>Continue<\/title><path d=\"M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z\"><\/path>\n\t\t\t<\/svg><\/span>\t\t\t\t<\/a>\n\t\t\t<\/p>\n\t\t<\/div><!-- .entry-actions -->\n\t\t<\/footer><!-- .entry-footer -->\t\t<\/div>\n\t<\/article>\n<\/li>\n<\/ul><\/div><\/div>\n\n<\/div><\/div>\n\n\n<\/section>\n\n\n\n<section id=\"capacidades\" aria-label=\"A1Pack development and manufacturing capabilities\">\n\n\n<style>.kb-row-layout-id7476_018bc6-ff > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7476_018bc6-ff > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7476_018bc6-ff > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1600px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(50% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(50% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id7476_018bc6-ff{background-image:url('https:\/\/a1pack.com.ar\/wp-content\/uploads\/2025\/12\/funcionan.jpg');background-size:cover;background-position:21% 65%;background-attachment:fixed;background-repeat:no-repeat;}.kb-row-layout-id7476_018bc6-ff > .kt-row-layout-overlay{opacity:0.74;background-color:var(--theme-palette-color-8, #ffffff);}@media all and (max-width: 1024px), only screen and (min-device-width: 1024px) and (max-device-width: 1366px) and (-webkit-min-device-pixel-ratio: 2) and (hover: none){.kb-row-layout-id7476_018bc6-ff{background-attachment:scroll;}}@media all and (max-width: 1024px){.kb-row-layout-id7476_018bc6-ff > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id7476_018bc6-ff > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7476_018bc6-ff alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7476_6feaff-54 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7476_6feaff-54 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7476_6feaff-54 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7476_6feaff-54 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7476_6feaff-54{position:relative;}@media all and (max-width: 1024px){.kadence-column7476_6feaff-54 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7476_6feaff-54 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7476_6feaff-54\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column7476_c9865b-c2 > .kt-inside-inner-col{display:flex;}.kadence-column7476_c9865b-c2 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column7476_c9865b-c2 > .kt-inside-inner-col{row-gap:0px;column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7476_c9865b-c2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7476_c9865b-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7476_c9865b-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7476_c9865b-c2{position:relative;}@media all and (max-width: 1024px){.kadence-column7476_c9865b-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7476_c9865b-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7476_c9865b-c2 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7476_60961c-09, .wp-block-kadence-advancedheading.kt-adv-heading7476_60961c-09[data-kb-block=\"kb-adv-heading7476_60961c-09\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:30px;line-height:1em;font-weight:400;font-style:normal;text-transform:uppercase;letter-spacing:1px;color:var(--global-palette1, #3182CE);}.wp-block-kadence-advancedheading.kt-adv-heading7476_60961c-09 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7476_60961c-09[data-kb-block=\"kb-adv-heading7476_60961c-09\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7476_60961c-09 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7476_60961c-09[data-kb-block=\"kb-adv-heading7476_60961c-09\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading7476_60961c-09 wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading7476_60961c-09\"><strong>We did not invent the box. We changed its purpose.<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading7476_a7c8f9-96, .wp-block-kadence-advancedheading.kt-adv-heading7476_a7c8f9-96[data-kb-block=\"kb-adv-heading7476_a7c8f9-96\"]{margin-top:0px;margin-right:0px;margin-bottom:38.5px;margin-left:0px;text-align:left;font-size:25px;line-height:1em;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7476_a7c8f9-96 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7476_a7c8f9-96[data-kb-block=\"kb-adv-heading7476_a7c8f9-96\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading7476_a7c8f9-96 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading7476_a7c8f9-96[data-kb-block=\"kb-adv-heading7476_a7c8f9-96\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading7476_a7c8f9-96 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading7476_a7c8f9-96\">The value of this development extended beyond the graphics and packaging. It lay in recognising an opportunity within an everyday system: connecting a brand that needed to communicate, a pizzeria that needed boxes and a consumer who received both products at home. Design also means observing what already exists and discovering how it can work differently.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Espa\u00f1ol English DEVELOPMENT CASE STUDY \u00b7 ADVERTISING PACKAGING When a pizza box becomes an advertising medium In 2011, around the Copa Am\u00e9rica, we worked on a campaign for car dealerships. We developed a pizza box advertising system as an alternative to flyers that could quickly be discarded: a medium delivered to homes, with a useful [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[203],"tags":[],"class_list":["post-7540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pizza Box Advertising Campaign | A1Pack<\/title>\n<meta name=\"description\" content=\"A1Pack\u2019s 2011 pizza box advertising project combined structural design, full-colour printing and local delivery networks to bring brand messages into homes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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